LA Follies was honored to join Blumhouse and NBCUniversal for the electrifying M3GAN 2.0 premiere in NYC with Avenge Creative. Our team unleashed 10 custom robot-punk looks, fierce silhouette dancers, and high-energy performances that brought M3GAN’s spirit to life—complete with roaming jump-scare entertainers that kept influencers and press on edge from the moment they entered.
PALM ROYALE SEASON 2 PREMIERE PARTY – IMMERSIVE ENTERTAINMENT FOR A TV PREMIERE EVENT
Book Custom Performers and Immersive Entertainment for Film & Television Premiere Events
The Season 2 premiere celebration for Palm Royale transformed the bar and bowling lounge inside the Sun Rose West Hollywood into a playful, fully immersive Palm Beach social scene inspired by the world of the series. Produced by Little Cinema, the event followed the official press junket and welcomed cast, industry guests, and digital influencers for an evening that extended the show’s universe beyond the screen.
Guests stepped into a series of interactive environments inspired by 1960s Palm Beach culture, including whimsical jello mold displays, a pillbox engraving station, and a caftan dressing room where guests could try on vibrant resort fashion. The immersive design created a playful and visually rich backdrop for the premiere celebration and influencer content moments.
LA Follies created two custom dance moments inspired directly by the visual language and choreography of the new season. Four dancers performed a number paying homage to the opening sequence of Season 2, with custom costuming designed to align with the show’s distinctive aesthetic.
The premiere celebrated the highly anticipated new season starring Kristen Wiig, Ricky Martin, Patti LuPone, Vicki Lawrence, and Carol Burnett, bringing together talent, press, and digital creators to celebrate the new season.
By combining custom choreography, show-inspired costuming, and immersive storytelling, the event extended the world of the series into a vibrant live experience for guests and influencers alike.
LA Follies specializes in custom performances and immersive entertainment for film premieres, television launch events, experiential marketing activations, and studio celebrations worldwide.
Event Details
Event: Season 2 Premiere Party – Palm Royale
Location: Sun Rose West Hollywood
Production: Little Cinema
Performers: 4 dancers
Entertainment Highlights:
• Custom choreography inspired by the Season 2 opening sequence
• Surprise performance featuring sparkling hobby horses
• Immersive themed party environment with interactive experiences
• Performances designed for cast, press, and digital influencer guests
Costuming: Custom costumes designed to reflect the visual identity of the series
THE MATRIX EXPERIENCE AT COSM – IMMERSIVE ENTERTAINMENT FOR A FILM PREMIERE ACTIVATION
Custom Performers and Character Entertainment for Film Premieres, Studio Launches, and Experiential Screenings
To launch a new immersive screening experience, Cosm partnered with Warner Bros. to create a premiere event inspired by the iconic world of The Matrix. Simultaneously debuting in Los Angeles and Dallas, the activation introduced audiences to a new type of cinematic environment where live performance enhanced the atmosphere surrounding the film.
LA Follies was brought in to design and provide character-driven performers inspired by the Agents of the Matrix universe, creating a visually striking welcome experience as guests entered the venue. Dressed in signature black suits, sunglasses, and stylized costuming reminiscent of the film’s iconic characters, the performers immediately established the tone of the environment.
Through choreographed movement and controlled, synchronized physicality, the performers interacted with the space and guests, heightening anticipation before the screening began. Their presence created an immersive pre-show moment that extended the visual language of the film into the live event environment.
The activation featured eight performers in Los Angeles and six performers in Dallas, creating a cohesive experience across both premiere locations. The performers were designed to seamlessly integrate into the flow of the guest arrival experience while maintaining the recognizable aesthetic of the film’s world.
By blending character performance, choreographed movement, and studio-aligned costuming, the activation helped transform a traditional film screening into an immersive fan experience that bridged live performance and cinematic storytelling.
LA Follies specializes in custom performers and immersive entertainment for film premieres, studio activations, experiential marketing campaigns, and fan events worldwide.
Event Details
Event: The Matrix Experience Premiere
Client: Cosm / Warner Bros.
Locations:
Los Angeles
Dallas
Performers:
8 performers – Los Angeles
6 performers – Dallas
Entertainment Highlights:
• Character performers inspired by Matrix Agents
• Choreographed movement and stylized character interaction
• Immersive guest arrival activation
• Multi-city premiere launch experience
Costuming: Matrix-inspired character costuming designed to align with the film’s visual identity
Disney Jr Ariel Launch Activation – NYC
Interactive Performers for Family Brand Activations
LA Follies provided interactive performers for the Disney Jr Ariel Launch celebration in New York City, produced by experiential agency Pop N Creative for Disney Jr.
The multi-day family activation took place at Battery Park near the SeaGlass Carousel and celebrated the premiere of the animated musical preschool series inspired by The Little Mermaid. Designed as an immersive outdoor experience for families, the event featured music, dance, themed activities, and interactive environments inspired by Ariel’s Caribbean-influenced world of Atlantica.
LA Follies provided a lead interactive performer who hosted energetic follow-along dance routines and movement moments throughout the event. These performances invited children and families to participate in fun choreography inspired by the music and spirit of the series, helping create a lively and welcoming environment for guests attending the launch weekend.
Because the event welcomed new families continuously throughout the day, the dance experiences were repeated multiple times so that guests could join the celebration as they arrived.
The activation also featured collaboration with dancers from the Virgin Islands, bringing Caribbean-inspired music and cultural energy to the dance parties and enhancing the atmosphere of the event.
Working closely with Pop N Creative and Disney Jr., LA Follies helped ensure the entertainment aligned with Disney Jr.’s family-friendly tone while maintaining a highly interactive and engaging guest experience.
Event Overview
Client: Disney Jr.
Agency: Pop N Creative
Project: Disney Jr Ariel series launch event
Location: Battery Park Conservancy, New York City
Venue Area: Near the SeaGlass Carousel
Audience: Families and preschool-age children
Event Schedule
Friday, June 28: 2:00 PM – 5:00 PM
Saturday, June 29: 10:00 AM – 5:00 PM
Sunday, June 30: 10:00 AM – 5:00 PM
Guest Experience
The activation transformed Battery Park into an interactive celebration inspired by Ariel’s world and featured multiple themed experiences including:
Caribbean-inspired music and dance parties
Ariel’s Mer-ling Makeovers presented by Roku
Ursula’s Bubble Apothecary interactive activity
Flounder’s Underwater Treasure Hunt
Atlantica Castle Play Area presented by Just Play
Themed photo opportunities for families
Throughout the day, live dance experiences encouraged children and parents to participate together in movement and music inspired by the series.
LA Follies’ Role
LA Follies provided interactive entertainment designed to support the family-friendly tone of the event and help create an energetic guest experience.
Responsibilities included:
Interactive host performer leading dance experiences
Family-friendly choreography designed for preschool audiences
Repeated dance activations throughout the day
Collaboration with Caribbean dance performers from the Virgin Islands
Alignment with Disney Jr. brand and safety standards
