Disney Jr Ariel Launch Activation – NYC

Interactive Performers for Family Brand Activations

LA Follies provided interactive performers for the Disney Jr Ariel Launch celebration in New York City, produced by experiential agency Pop N Creative for Disney Jr.

The multi-day family activation took place at Battery Park near the SeaGlass Carousel and celebrated the premiere of the animated musical preschool series inspired by The Little Mermaid. Designed as an immersive outdoor experience for families, the event featured music, dance, themed activities, and interactive environments inspired by Ariel’s Caribbean-influenced world of Atlantica.

LA Follies provided a lead interactive performer who hosted energetic follow-along dance routines and movement moments throughout the event. These performances invited children and families to participate in fun choreography inspired by the music and spirit of the series, helping create a lively and welcoming environment for guests attending the launch weekend.

Because the event welcomed new families continuously throughout the day, the dance experiences were repeated multiple times so that guests could join the celebration as they arrived.

The activation also featured collaboration with dancers from the Virgin Islands, bringing Caribbean-inspired music and cultural energy to the dance parties and enhancing the atmosphere of the event.

Working closely with Pop N Creative and Disney Jr., LA Follies helped ensure the entertainment aligned with Disney Jr.’s family-friendly tone while maintaining a highly interactive and engaging guest experience.

Event Overview

Client: Disney Jr.
Agency: Pop N Creative
Project: Disney Jr Ariel series launch event
Location: Battery Park Conservancy, New York City
Venue Area: Near the SeaGlass Carousel
Audience: Families and preschool-age children

Event Schedule
Friday, June 28: 2:00 PM – 5:00 PM
Saturday, June 29: 10:00 AM – 5:00 PM
Sunday, June 30: 10:00 AM – 5:00 PM

Guest Experience

The activation transformed Battery Park into an interactive celebration inspired by Ariel’s world and featured multiple themed experiences including:

Caribbean-inspired music and dance parties
Ariel’s Mer-ling Makeovers presented by Roku
Ursula’s Bubble Apothecary interactive activity
Flounder’s Underwater Treasure Hunt
Atlantica Castle Play Area presented by Just Play
Themed photo opportunities for families

Throughout the day, live dance experiences encouraged children and parents to participate together in movement and music inspired by the series.

LA Follies’ Role

LA Follies provided interactive entertainment designed to support the family-friendly tone of the event and help create an energetic guest experience.

Responsibilities included:

Interactive host performer leading dance experiences
Family-friendly choreography designed for preschool audiences
Repeated dance activations throughout the day
Collaboration with Caribbean dance performers from the Virgin Islands
Alignment with Disney Jr. brand and safety standards